4K digital signage player drives up to four displays, offers 2.5GbE networking

Axiomtek DSP511 is a Tiger Lake UP3 based digital signage player with four 4K-capable HDMI 2.0 ports as well as a 2.5GbE port designed for smart retail applications such as interactive advertisement or AI precision marketing.

The DSP511 supports up to 64GB RAM via two DDR4-3200 SO-DIMM sockets, M.2 SATA and NVMe storage, as well as wireless expansion with optional WiFi, Bluetooth, and or 5G/4G LTE cellular connectivity.

Axiomtek DSP511 specifications:

• SoC – Intel Core i5/i3 or Celeron Tiger Lake UP3 processor with Intel Xe graphics
• System Memory – 2 x DDR4-3200 SO-DIMM, max. up to 64GB
• Storage – 1x M.2 Key M 2280 (SATA & NVMe) socket
• Video Output – 4x HDMI 2.0 ports
• Audio – 1x audio jack, digital audio via HDMI ports
• Networking
  • 1x 2.5GbE LAN
  • 1x Gigabit Ethernet LAN
  • Optional WiFi and Bluetooth via M.2 Key E socket
  • Optional 5G/4G LTE via M.2 Key B socket + SIM card slot
  • 6x antenna openings
• USB – 3x USB 3.2 Gen 2 ports, 1x USB 2.0 port
• Serial – RS-232 COM port
• Security – TPM 2.0
• Misc – Watchdog Timer, RJ45 device management port, HDD LED, Power switch, Reset switch
• Power Supply – 12V DC via lockable power input
• Dimensions – 260 x 160 x 26 mm
• Weight – 1.3kg (net)
• Temperature Range – 0ºC to +50ºC (+32ºF to +122ºF)
• Certifications – CE, FCC class A

The digital signage player is designed to be wall-mounted and can run Windows 10 IoT or Linux embedded operating systems. Axiomtek lists “RDM” software, and in this case, it should refer to the company’s Remote Device Management software designed for smart kiosk modules and digital signage players.

I don’t think I’ve ever seen a digital signage player with 2.5GbE networking in most cases this is not needed, for example, if you were to use the device for mirroring content on four displays in different locations. So Axiometek DSP511 player is better suited for more complex use cases with separate 4K content or user interface on each display. “AI precision marketing” probably means spying on customers to optimize sales providing an optimal customer experience for example by connecting some cameras to the USB port and performing video analytics to detect pregnant women, gender, type of groups (family, teenagers….), etc… and show them products that may be of interest. I suppose the AI capabilities could also be leveraged to prevent/lower theft.

Axiomtek DSP511 is available now and a few more details may be available on the product page.

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