MediaTek Announces MT6575 Android Platform

Yesterday, MediaTek Inc. announced the availability of the MT6575, its 3rd generation platform for mid and entrylevel Android smartphones (defined as less than 190 USD wholesale). The MT6575 platform offers a 1GHz ARM  CortexA9 processor, a 3G/HSPA modem and runs Android 4.0 (ICS).

The company targets 2 market segments with this SoC:

• midrange smartphones –  The platform supports 720p HD video playback and recording with an 8MP camera and qHD (960×540) display thanks to a Imagination Technologies PowerVRTM SGX Series5 GPU . Mediatek claims the MT6575 offers over 35% improvement for browser applications and over 20% improvement in graphics capabilities for gaming when compared to competitors’ best offerings in these segments.

• entrylevel smartphones – The MT6575 also caters to low end smartphone with smaller display sizes, lower resolution, less memory and reduced multimedia requirements.

The company claims that the MT6575 has the world’s lowest power consumption, as well as support for hot swap dualSIM compatible with the Android platform. Thanks to dualSIM support, users will be able to answer calls while transferring data on either SIM card eliminating the risk of dropped calls. With the hot swap feature enabled, the SIM card can be inserted without switching off the mobile.

Mediatek does not usually release much information about their platforms, so I can’t show you a block diagram, product brief or Android SDK. However, Mediatek has a hardware reference design and fully-tested, compliant software suite for the previous generation MT6573 so the MT6575 will certainly have a reference design that will allow Mediatek customers to bring those low and mid-end smartphone to market very quickly.

The MT6575 is already available at an undisclosed price and smartphones based on the platform should hit the market in Q1 2012.

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