Mobile devices have gotten their own app stores for more than 10 years already, with Google Play for Android and Apple App Store for iPhones and iPads. Linux powered IoT devices – usually gateways – also got their own app stores with branded Ubuntu app stores relying on Ubuntu Snaps, although I’m not sure they are widely used.
However, low power embedded devices usually based on microcontrollers did not get their own app store, and Obvious aims to fill this gap with the Obvious platform, an app store for embedded devices, which enabled after-sales features and upgrades.
Obvious app store is currently in Beta and works exclusively with Nordic Semi based products at this stage. We don’t know an awful lot about the services, except it will enable a new revenue stream for providers of low power wireless IoT devices.
Some benefits listed by the company include:
- Untapped resources – Spare CPU cycles, an extra I/O port or an unused Bluetooth channel could all give your device new life by .upgrading current features or adding new ones, and charging a fair price for the upgrade
- Partnerships – Obvious makes it also easier to partner with third-party service providers that could offer their apps for your IoT devices.
- Remote Management and Metrics – Obvious platform will enable
product metrics, secure provisioning, and easy over-the-air (OTA) updates
There’s a demo available on Obvious website, but you need to request early access to the platform by providing details about your company and project.

Jean-Luc started CNX Software in 2010 as a part-time endeavor, before quitting his job as a software engineering manager, and starting to write daily news, and reviews full time later in 2011.
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